Tag Archives: social media

Jeff Domansky – Always Great Content!

Jeff Domansky – Always Great Content

I've always believed it never hurts to say 'thanks' and give sincere recognition when it was deserved. 

Tonight I think Jeff Domansky deserves "Thanks".

I first saw Jeff Domanshy's content on Scoop.it many years ago. But over the intervening years, even though my site has been downgraded to 'Free' because I don't want to pay for their upgraded version, I still get his content and updates from Scoop.it, in my Inbox even though I no longer use the platform.

(Note: I still like Scoop.it. I just wish it wasn't so darn expensive.)

Look up Jeff on Google. He has several… even one on jazz…. mostly curated on Scoop.it which he has thoroughly mastered.

Jeff also has a site about social media and Public Relations (that's where these links tonight come from) and he constantly curates very interesting articles, guides, and tips there. Matter of fact…here's his site on Scoopit.

The following link is an example of the kind of content he puts out. I found several interesting things there and that's why I figure I owed him some recognition.

 http://sproutsocial.com/insights/social-media-image-sizes-guide/

Also be sure to click through on several of the interesting links on that SproutSocial page. I found some very cool tools.

 

Art Williams
Freelance Copywriter
email contact

Is Social Media Bad For For Good Journalism?

Is Social Media "Bad" For For Good Journalism?

Mr. Eve Williams, CEO of Medium.com, thinks that social media fundamentally bad for good journalism. 

Why does he think that way?

He says, in this article, that the basic reason is because good journalism doesn't fit in well with the corporate funded necessity built into social media.

In his article entitled, "Renewing Medium's Focus", Mr. Williams does into more detail and say:

"Our vision, when we started in 2012, was ambitious: To build a platform that defined a new model for media on the internet. The problem, as we saw it, was that the incentives driving the creation and spread of content were not serving the people consuming it or creating it — or society as a whole. As I wrote at the time, “The current system causes increasing amounts of misinformation…and pressure to put out more content more cheaply — depth, originality, or quality be damned. It’s unsustainable and unsatisfying for producers and consumers alike….We need a new model.

Mr. Williams goes on to say the basic problem is that journalism needs ad revenue to get their product in front of readers. But ads are paid for by companies and commercial interests which usually are not interested in truth and accuracy (my words…not Mr. Williams') but rather in their own agenda which may or may not be good for the reader.

Almost all of that advertising comes from social media and…well..we all know what a banal cesspool social media has become, don't we? Most social media content is just an arms race of competitors to see who can be the most shocking, sleazy, ridiculous, trite, sensational, and outright crazy in order to 'get the click'.

Truth and critical thinking is not encouraged or generally rewarded. In fact, it is generally scorned and criticized.

Medium says they are shutting down two of their offices, laying off lots of people, and now working towards a better model which will continue to work toward their original goal of, "…defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want to get smarter about the world every day."

Sounds like a noble goal to me.

Addressing Medium's announcement in his own article on another platform, Sean Blanda, Co-founder of @TechnicallyM., noted that although the younger generation unquestionably prefers to consume news online, their trust in it is at an all-time low.

Sean agrees with Mr. Williams on the reason for the problem but expresses it thusly: "…the incentive structure of online news is fundamentally broken."

His article is a longer read but gives a more detailed explanation of what he and Mr. Williams both agree is happening with online news and journalism today. The two articles fit well together.

I'm wondering if an answer to the problem of separating quality journalism from the taint of social-media could be to get more news and journalism from Decentralized Autonomous Organizations (DAO) where the possible advantage of a might be that the DAO has its own built-in producers, consumers, delivery system, and payment system.

If you're not familiar with what a DAO is, read this excellent article by Tom Prendergast, CEO of Markethive, one of the emerging successful DAO models on the internet today. 

Markethive is an online community for entrepreneurs and has just recently achieved a major funding objective for continued growth. It already has several unique proprietary technologies, with more on the way, and is ideally suited to enable the entrepreneur trying to establish and build a product, service, or brand. It is also free to join…here

 

Art Williams
Freeland Copywriter
Case Studies and eMail Copywriting
email me here

 

Wavescore Lives

Some of my readers might remember me in the past mentioning a platform called Wavescore. Well, I'm here say that rumors of its demise were grossly exaggerated. It's not dead. Matter of fact, it's much stronger now, it's functioning fairly well, and itlooks like it'll be ready for prime time very soon. 

Wavescore is a social media ad revenue sharing program. It was founded a few years ago with the goal of allowing people to make money from the social media that they generated. 'Social media' is a broad field of course but the first type of social media that Wavescore focused on was (and still is) Youtube.

Clearly people spend a lot of time making, viewing, and sharing videos both for entertainment and business. But YouTube isn't known for speading their profits around. It is 'we the people' of course where the vast majority of YouTube content comes from. So, the objective of Wavescore was to be a way that the people who were actually spreading the videos could get a share of the advertising revenue that those views generated for the advertisers. 

Actually, it just occurred to me the other day that Wavescore is a variation on the curation craze that's been popular for a few years now. It's like getting paid for curating video content. The 'pay' comes in the form of points or credits that platform users get from views on the videos they share via their free Wavescore site.

The 'pay' comes in the form of credits (AKA: points) and/or actual cash. Anybody (down to the age of 13) can get a free Wavescore site, use it to curate YouTube videos onto their Facebook, Twitter, Google+, or LinkedIn sites.

Everytime someone looks at one of those videos (i.e. the Monty Python videos I put on my Facebook), the Wavescore curator get points. The points can be redeemed for merchandise from a large group of well-known stores. Amazon is just one of many.

The other benefit option, accessed through an upgrade that costs $25 @ month, is to redeem the points for real cash. The cash is received via a Payoneer debit card. I know it works because I know people who have been making money at it for over a year.

Matter of fact, a friend of mine has a teenage daughter who for the last several months has been using her Wavescore site to earn a few hundred dollars a month. And that's really the point of this article. I think there is a void in the online business opportunity niche for something that teenagers can do.

Wavescore's grander objective is to monetize other forms of social media too. They presently have in place the framework of a chat feature, a conference room feature, and a social following feature. And coming shortly (they say) will be something along the lines of Instagram (which appeals to me a lot because I like photography).

What Wavescore said they wanted to do always made sense to me. The problem several month ago when I was spending more time on it was that the site was agonizingly slow. But that problem has been rectified now.

I also recently confirmed my suspicions that their software development firm, a firm in India, was ripping them off. That's the reason why they didn't deliver on several promises they made to their members. All I knew at the time was that they weren't delivering what they promised.

Their coders now are based in the Ukraine. Their #1 distributor, Ferenc Fezler, also lives in the Ukraine (Kiev) and has some of the responsibility for managing or coordinating with them (the coder team). Ferenc is the guy who introduced Wavescore to me about a year ago.

So that's it. Social media ad-revenue sharing. Good idea if the technology can be done right. Wavescore is the only one to attempt it. They had some initial problems but they hung in there and now it looks like it's going to work (what other company do we know like that?).

Interestingly, they allow people as young as 13 years old to get a Wavescore site. I think that's a pretty cool opportunity for young people. And also for the mom or housewife or college student who wants something relatively fun and social, reasonably easy, and potentially profitable to do.

You can look at the last few videos on my Facebook and the ones that have a WAVESCORE.COM title underneath them…they actually link to my wavescore page. That's where you, i.e. the viewer, actually gets to watch the video. Here's a screen-capture of it:

Here's my Facebook link where you can find two or three similar links I put up last night. I would also invite you to peruse the video tutorials I put up on my Wavescore Elite Facebook Fanpage last night.

No…this isn't the only thing I enjoy but it is one of them.

I'd also invite you to get a Wavescore page for yourself and play around with it. It's free. You don't have anything to lose. Just go to my Wavescore site at www.wavescore.com/bachatero and click through in the upper right-hand corner.

And last but not lease…if you've got teenagers in the house, ask them if they'd like to make some money for sharing all those YouTube videos they've been sending to everybody.

Boost Your Social Media Engagement

 

Boost Your Social Media Marketing Engagement

Current thinking says that social media marketing is a numbers game, right? It says that if you get followers, you’ll get more conversations, and you’ll then get more likes, shares, retweets, and (hopefully) sales…right?

Well…that’s true. Sort of….

Looking at it in such simplistic terms will get some results but not the kind of results your time could get with a little more forethought. Being effective at using social media isn’t as simple as tossing out content-bait and hoping to entice people into your web where they eventually mature (like fine wine) into a customer.

Getting the end result you want actually starts in the beginning with choosing the audience you want from the social media ecosystem. That means you need to…have a clear idea of who you want as an ideal follower, find them wherever they are, and then give them what they’re looking for.

After doing that, your task is to nurture your relationship with them.  And that’s where something called ‘engagement’ comes onto the scene. This is where you begin to build a strong, long-lasting relationship with them by offering them the right information.

You should give them information that helps them, gets them thinking (hopefully along the same lines as you do), or something that simply gives them a smile or chuckle during their busy day.

It’s then, once you establish yourself in their mindset as a welcome entity ,that they begin to want to reach out and engage with you and/or become a real customer.

But this will never happen from just throwing random content at them. You need to think strategically about your content product and how they might receive it. All your content needs to fall within a plan.

Toward that end, I’d like to clarify the following types of content which have been proven to generate interaction and engagement and then to add one new approach that very few marketers are doing:

1 – Visual Content

Quotes, memes, and infographics are effective and relatively easy places to start. They work well because they’re easy for the ready to mentally digest and the communicate on a very elemental level.

You should always try to inject a bit of your own brand identity into each piece of visual content you send out. You can to that either overtly by adding a logo, URL, or a few words, or it can be something more subtle if you’re creative enough to do so.

2 – Video Content

Video content is always a good idea because you get such great impact out of it for relatively little effort… especially when you use curated content. Most topics which you might be promoting are comprised of a substantial amount of generic material which is readily available for free on the net. But you get credit for providing it to your viewers.

Other interesting qualities of video content include the fact that short content is often more effective than longer content (because the viewer will retain it more quickly and easier) and people are more prone to share video content (because it is more entertaining).

3 – Contests

Contests can be effective too but only if they don’t require too much work from the participants. In fact, my advice would be to make participation very easy, like elementary school teachers do for their classes, so that everybody can win something. The idea is, after all, engagement. Not necessarily to obliterate the competition.

Examples of such contests could be something to do with images or captions, or some easy form of creativity that doesn’t require much effort.

4 – Direct Contact

Direct contact is another form of content although it is usually less predictable. But it’s valuable for engagement because that’s exactly what it is. Plus, with a little forethought on your part, direct contact can be repurposed in other ways for further and greater leverage much as a publicist would do with a positive customer service story.

5 – Informative Content

This kind of content requires a little more attention simply because it puts your credibility on the line. Be sure you’re right. The good news is that generally speaking no one has proprietary rights to pure ‘Information’. And even if they might, they seldom own the basic idea and that idea is always easy to rephrase.

How-To articles, Tips, and List posts or articles are very easy to find, spin, and/or enhance. Just be sure the info is targeted to your audience. This idea borders somewhat on ‘curation’ and also lends itself to repurposing on other social media. Just don’t be surprised if you notice that somebody else scoops it up and re-hashes it just like you did.

6 – Questions

Asking your readers questions can be effective too but, just like the contests, don’t format your question so that it takes much effort to answer. Remember, you’re not grading your readers. You’re only engaging them….like that elementary school teacher I mentioned above.

When asking questions, remember that you can ask Closed-End Questions or Open-Ended Questions. With the former, the answer is very finite, i.e. Yes or Now, Black or White, True or False, etc. With Open-Ended questions the answer is a chance for the reader to express themselves more expansively (be prepared for anything!)

Also with Questions content, be sure that your publishing format allows for reader interaction. If it’s on a blog, do you have a comment box, if it’s on YouTube, is your channel set to allow comments, if it’s on Twitter, Facebook, or LinkedIn, remember to check your replies, etc.

7 – Establish an Idea Repository

Some people have a hard time at first in coming up with content ideas but it gets easier with practice. I’ve found that the best way for me to come up with ideas is just to imagine myself in a real conversation with my reader(s). I ask myself, ‘If I was talking with somebody, what would I have to say and how would I say it.’

Of course, in ‘web writing’, you have to do pretty much most of the ‘talking’, right? Indeed, it’s nice to have somebody to listen to you.

So…what’s on your mind?

Just like you won’t keep real friends around for long if you’re boring to talk to… make your content non-boring too. You accomplish that by being well-informed and/or knowing when not to get ‘into’ a subject above your competence level.

Some people like to keep a physical ‘idea file’, e.g. on Evernote or something. Me…I keep track of ideas with ‘tagged’ items on my Pocket extension on my Chrome browser. I used to use my Chrome Bookmarks tool but I didn’t like its lack of a strong tagging function.

Still, I’ve never had much problem thinking of something original to say or finding something to spin (like I did with this article.. Wink, wink, nudge, nudge!) In my humble opinion, there’s not much new under the sun.

Again…you must be accurate while at the same time being creative. But that’s not hard to do. Just be careful.

When you develop that talent, you don’t have to worry about remember and finding all those good ideas which you even forgot that you saved.

8 – Keep Score

Once you get this far, you’ll need to figure out how you want to keep score. If you have a purpose (i.e. a goal), you need to keep score, right?

You can keep score by tracking shares, likes, comments, backlinks, or even phone calls. The Markethive Inbound Marketing system, which I use on a daily basis and which is entirely free, has an excellent tracking system. You can get one for free to try out…here.

The idea of tracking phone calls however…that’s a foreign idea to most online marketers. Especially to MLM business builders like many of my readers are. But what’s wrong with allowing people to call us?

Aren’t most of us, especially 30 days after starting in our latest MLM, fully certified members of the No Friends Left Club? We ARE looking for human engagement and interaction, aren’t we?

9 – The Power of A Phone Number (something completely different!)

You have heard of Inbound Marketing, right?

I know a very successful fellow in the MLM lead generation and training business who uses capture pages as the leading edge of a unique form of inbound social media marketing.

This heavy-hitter MLM leader isn’t big on content marketing or blogging but he does some unique things with customizable capture pages and landing pages. He puts his phone number on most of them because he knows that a properly designed and attractive capture page works 24/7/365 pulling hordes of customer and/or recruit leads into his multiple enterprises.

I’m starting to combine his type of customizable capture pages with my article writing and I like the results so far.

Think about it.

Allowing a reader who obviously is interested in your content to call you (at the right point in the sales funnel of course) really makes sense. After all, if somebody has already engaged with your content or custom-made capture page and they want to talk to you…what’s the likelihood they might want to spend some money with you?

I’d call that a pretty high-protein type of engagement, wouldn’t you?   

Capture pages (if you have a system that allows you to customize them with videos and customized copy) really can be considered as another form of content. After all, in the competitive markets most of us are in, if our goal really is customer engagement, why wouldn’t we want a want a prospective customer to call us at the time they’re most engaged with our content?

The objective is to use properly designed capture pages, in the proper funnel structure, to pre-qualify our sales and/or recruit prospects in such a manner that by the time they reach us…they’re ready to buy or join.

Don’t tell me, “I don’t have time to do that” because if you don’t have time to talk to a prospective customer (or a recruit), maybe you should get into the vending machine business. It’s just too easy to implement inbound social media marketing if you know how to use modern telephone systems. 

Case in point…..my friend gets a lot of calls from people who are pretty much pre-sold or at least much deeper into his sales funnel because of the psychological triggers and CTA’s (Call To Action) that he builds into his customizable capture page system.

It’s always been amazing to me that in this age of hi-tech communications, it’s so hard to actually reach and talk to the typical internet marketer. And I find it even more ridiculous when I see the same thing in the MLM industry where just one person can turn out to be so valuable.

Many internet marketers have become so infatuated with automation that they overlook the simple benefit of allowing people to call them. It’s not expensive and it’s easy to do. And if a person gets so busy they can’t take any more calls (i.e. can’t handle any more “engagement”) then it’s also easy to distribute the calls to somebody else on the team. 

That’s the system I’m starting to use and it’s actually nice to know that somebody is interested enough in my content and/or capture pages that they want to talk to me.  

Is your content actually having the engagement impact you want?

The bottom line is that social media can be used to drive traffic of any kind to almost any destination. Just be open-minded, keep the focus on what works and drive it deep and hard, and scrap what doesn’t work.

Art Williams — a free-lance Content Writer and a great dancer. Call anytime 713 701 1853.

 

Markethive – The Digital Entrepreneur’s Big Tent

Markethive – The Digital Entrepreneur's Big Tent

There is a phrase often used in politics which applies equally well to Markethive. That phrase is, 'Big Tent'. Wikipedia defines the word thusly:"In politics, a big tent or catch-all party is a political party seeking to attract people with diverse viewpoints and thus appeal to more of the electorate."

It is gradually becoming apparent to the present Markethive community that Markethive is indeed a big tent for aspiring entrepreneurs. Certainly there is a need for an online association or community where entrepreneurs of diverse profiles and directions can band together not just for strength in numbers but also for the cross-pollination that is one of the key characteristics of entrepreneurial groups.

Traditional social media platforms (typified by Facebook) have missed the boat. Facebook represents 'the majority' and its social tenor reflects the drama-ridden, instant gratification, mediocrity of the average life. Entrepreneurs, on the other hand, have never been the majority oof the population or the average mindset.

Entrepreneurs have generally been the few, the constant questioners, the explorers, the risk takers, and those who seek to solve problems rather that complain about them. 

Just as the first iteration of laissez-faire capitalism manifested in the American Revolution, the French Revolution, and the Industrial Revolution, the second iteration of it, AKA The Digital Revolution, saw computers, the internet, and split-second communication technologies like Skype and VoIP usher in the age of Entrepreneurism 2.0.

However, just as most manufacturing processes generate a certain amount of scrap and sometimes even pollution, today's social media industry has been that counterpart with it's mindless, trendy, goofball communities of people with nothing better to do than waste everybody else's time.

Markethive is the exact opposite.

Markethive is the perfect marriage of a social community with more lofty and practical purpose. True capitalists believe that a rising tide floats all boats. Within Markethive, entrepreneurs find not the narcissistic selfishness of people who value political correctness and socialism above all but rather a loose affiliation of people who believe that there's plenty of opportunity to go around for those who choose to pursue it and accept the inherent minimal risks and responsibilities of being pioneers.

Within Markethive one finds a diverse membership composed of distributors from a wide variety of MLM companies, affiliate marketers, people with more traditional businesses who are trying to integrate those businesses into the internet, and people with a variety of causes to promote. Markethive truly is a 'big tent' with its diverse membership base across global geographies, religions, politics, formal vs. informal education, and goals.

Modern day 'liberals' have actually bastardized the original meaning of the word 'liberal' from its original connotation of 'free thinking'. Being liberal has evolved to mean a repressive brand of anti-freedom, anti-success, anti-capitalism, anti-progress philosophy. But it is within Markethive that today's new breed of entrepreneurs find support and encouragement for their loftiest goals.

Tom Prendergast, Markethive's founder, CEO, and one of its hardest workers, has an enviable record of success in a variety of forms, including MLM, advertising, product and market development, technology, and even several varieties of art. Tom doesn't just preach the entrepreneurial lifestyle… he lives it. And he is intimately familiar with the challenges that face entrepreneurs as well as the success that often occurs when they simply refuse to give up.

Another unique characteristic of Markethive is that whereas most founders and leaders of successful enterprises get more distant from the members of their organizations as those organizations get bigger and more successful.. such has not been the case with Tom Prendergast.

Although Markethive is growing ever ore rapidly and our 'lean' management philosophy means that Tom and our Chief Engineer Stephen Hotchkiss work almost continuosuly, thus far Tom remains generally very accessible by anybody within or without Markethive and does not use the internet to create a shroud of invisibility and unaccountability like many modern leaders (especially on the internet) have. In fact, both Tom and Mr. Hotchkiss successfully use Markethive tools every day.

Another interesting characteristic of Markethive is that we do believe that Network Marketing is still, in its true form, is a viable business model by which almost anybody can achieve success. The black-eye that Network Marketing currently has with most of the general public is due simply to the way that most MLM companies currently operate. Instead, we at Markethive have been avid proponents of what we call the Customer Centric MLM Model, as outlined in this article.

Even today, as the MLM industry´s tarnished fascade is harder and harder to hide and the industry struggles to hide its problems, most mainstream MLM companies stick to their 'old school' methodologies and attitudes. But the truth is that the industry is going through tectonic stresses and changes, some apparent and some not.

Markethive believes that many traditional MLM companies will not change because they are either too deeply mired in their outmoded ways or they simply refuse to 'see the truth'.

At Markethive we believe that the industry cannot ultimately avoid the karma it has earned and the next few years will see a renewed interest not only in the idea of having a home-based business but that these opportunity seekers will be increasingly more savvy in vetting those opportunities they chose to embrace.

If new opportunity seekers or distributors wanting to find a better 'deal' don't see Customer Centricity and the Golden Rule in the very fabric of any company where they're considering investing their time and money….it's probably going to be, "Adios Baby". 

The simple fact of the matter is that even Markethive technology cannot ultimately save Old School MLM companies. The Markethive philosophy (in almost every area) is diametrically opposed to what the traditional industry has tried to pass off as 'opportunity'. Modern technology and/or a fresh coat ofpaintt cannot save any company which doesn't treat people right.

Regardless of what anybody thinks of the Network Marketing industry…it's still pretty darn big and for the foreseeable future will be one of the few viable opportunities for the 'average guy or gal'.

But… today's MLM distributors are tired of empty promises, market exaggeration, overpriced and/or crappy products that nobody really wants to buy or sell, products that won't sell on the open market for more than the distributor pays for them (e.g. if it won't sell at a profit on eBay, it is overpriced), 'marketing' programs that don't really sell anything but instead just transfer products from one distributor to another, backroom deals for promotions, compensation plans that constantly change to keep the rank and file hungry while the 'leaders' drive around in limousines and Jaguars, and organizations composed of 95% distributors where there is little or no real retail selling but everybody goes to hyped-up, precisely orchestrated and choreographed meetings where everybody just hi-fives everybody else but hopes nobody asks them, 'Are you making any money?'

Indeed, by any honest definition of the word "business"…. the vast majority of today's MLM companies do not have anything even remotely resembling a real 'business' based on bringing real value to the marketplace. 

We are moving into the Age of The Entrepreneur and whereas the internet has allowed some to be deceived and/or distracted…. others are becoming aware that they can do more, be more, and have more. Those individuals are searching for companies (MLM or otherwise) with the right products (or services), which truly embrace a Customer Centric model, and which can prove that they truly believe in 'equal opportunity for all'.

Markethive will probably always be a 'work in progress' simply because that is the nature of an entrepreneur… i.e. always be improving. But… for all practical intents and purposes, Markethive is the biggest and baddest gunslinger in town right now in the area of Inbound Marketing.

Smart marketers know that for going after the big money, old-fashioned Outbound Marketing is dead. Today's smart money is being spent on Inbound Marketing companies. Unfortunately, only large companies with big marketing budgets can afford modern Inbound Marketing platforms and systems…. up until now. 

Many well-known Inbound Marketing companies charge $1000@month for the same (or less) marketing power that Markethive offers totally for free. Markethive can do this because (1) Markethive is funded by advertising just like Facebook and several other well-known platforms and (2) Markethive functionality is integrated with it's own vibrant and geometrically expanding social network. 

Indeed…..no other Inbound Marketing platform matches Markethive's perfect combination of Technology and 'People Power'.

In summary, I have tried to point out the reasons and the ways that Markethive is a 'Big Tent'. It's a tent that is itself constantly expanding organically, almost evangelically, and the end result is a benign type of 'Borg' or 'Hive' that benefits everybody.

Markethive is indeed is a modern, digital embodiment of the Statue of Liberty that early immigrants to America first saw when they entered New York City harbor and passed by Ellis Island.

Markethive is a big tent and a big boat´' but there will always be room for 'one more passenger' and the ticket is free.

Wanna join us for the ride?

 

Art Williams
Markethive Developer and Contributor

Bye Bye "Old" LinkedIn?

Bye Bye "Old" LinkedIn

How many famous restaurants do you know which were sold to new owners who claimed that they were going to continue the tradition that made the restaurant famous in the first place? Probably at least a few, right?

How often did those promises really work out? Probably they usually didn't, right?

Well, get ready to watch LinkedIn(LI) change because it was just bought by none other than Microsoft (MS). And by the way…how many people (other than some of their employees) consider MS their favorite company? I mean, did Skype get any better after MS bought it?

The news, here, says that MS paid $26B for LI and that they wanted it as part of their efforts to (you've heard this before) diversify. MS must have been very serious about getting LI because they paid 3X for it what the paid for Skype.

I was just thinking yesterday how so much of the content on the internet is useless crap. But of course the LI product and it's oft-touted uniqueness, i.e. its network of supposed 'professionals' who are eager to make deals with like-minded, professionals, is much different than the drama and silliness that has made so much money for Facebook and other time-wasting social media sites.

The question for loyal users of LI is, "How much will it change… and how?"

 

Current Facts About Snapchat You Probably Didn’t Know

Current Facts About Snapchat You Probably Didn´t Know (in no particular order)

 

  1. Snapchat Inc. has 150 million people using the service each day.

  2. It’s 4 years old.

  3. It has more active daily users (now) than Twitter.

  4. Snapchat’s is very strong among Millennials and the 18-34 age group. But of course, unemployment is also.

  5. Facebook, which does have it’s share of ´hot’ apps too(e.g. WhatsApp) is probably feeling the heat from Snapchat (especially in the 18-34 demographic where SnapChat’s is strongest) and has recently acquired an app called Masquerade, which offers similar photo-manipulation tools as does SnapChat.
    Note: “Hot” is not to be confused with “productivity oriented”.

  6. Snapchat has degraded the art of communicating by turning it into a game whereby people send annotated selfies and short videos. It allows people to use its imaging software to swap faces in a photo, transform themselves into puppies, and barf rainbows. Snapchat encourages people to visit the app frequently with features such as the "Snapstreak," which counts the number of consecutive meaningless days they’ve been communicating with their closest friends.

  7. Snapchat was one of the first messaging platforms to program their other content, such as news and Live Stories, to disappear after 24 hours… closely mirroring the real significance of that content to anybody anyway.

  8. It Would Take 158 Years To Watch Every Snapchat Story… but people are trying. As evidenced by the downturn in the US economy.

  9. Snapchat Reaches 11% Of Americans… as evidenced by the increasing number of Americans renouncing their citizenship in favor of moving to other countries where people actually have ‘lives’.

  10. 60% Of All Smartphone Users Are Now On Snapchat… threatening the accuracy of the term “Smartphone”.

  11. Snapchat Is Now Worth $20 Billion… but of course the US dollar is worthless anyway.

  12. Snapchat's Video Views Are Now Greater Than Facebook's… a nefarious achievement to true patriots.

  13. Snapchat Ads Are Viewed Up To A Million Times Per Day.

  14. Snapchat's Daily Video Views Have Increased 400% Year-On-Year.

 

47 Things To Tweet About

47 Things To Tweet About

If you think you should be using Twitter more but don't know what to Tweet, you could always Tweet cat jokes.

If you're too lazy to do that, there are tools that will go even further toward helping you do not only Tweets but Facebook posts too. One is www.postplanner.com and the other is www.tweetjukebox.com, both of which I learned about from the very social media savvy crowd over at www.blab.im.

Meanwhile, here's a list of 47 Things To Tweet About. Now you've got now excuse not to tweet. You can always tweet cat jokes, like 'Rover' here.

 

Awesome customer service and a recommendation

A photo of a funny sign.

Your opinion of a movie you just saw.

An inspiring view from your home or office.

Your response to some else's tweet.

Breaking news…local, regional, or national.

An inspiriting quote and photo combination.

Your weekend plans and an invitation for others to share theirs.

A "can you do that?" question.

A fun photo about your past with a, "Did you ever do that?"

A funny "Just standing in line and wondering if______" thought.

Behind The Scenes photo from your business.

"How many of my follower like _______?"

Ask for feedback about a purchase you're considering.

Ask if anybody needs help with something you do well.

Offer to call the first ________ number of people who respond and tell them, "Hey (name)… you're the greatest!"

Offer free Happy Birthday call to the first person who responds with their name, age, and phone number.

Randomly thank one of your followers with a tweet DM.

Thank someone for a RT.

Thank someone for an article they wrote (be sure you read it).

"A Gypsy just told me that everybody whose name is 'Bob" is going to have a great day today. 

Tweet something interesting about your hometown or region.

Recommend someone interesting to Follow (and make note if they thank you for it).

Ask a stranger if you can tweet your selfie with them with the subtitle, "Perfect stranger with a great smile".

Tweet a funny meme (Philosoraptor and Success Kid are two of my favorites).

Tweet a company milestone.

Tweet a trivial milestone about your company.

Tweet about an event you'll be attending and ask, "Anybody else going?"

Tweet an interesting statistic about your industry (I'll you can find some on Google)

Google "interesting trivia about ____________" and then Tweet on of the items you find. Note: the 'trivia' angle can really be carried to extremes and get funny. Start a RT tsunami.

Tweet about a book you just read.

Tweet about an impactful video you just saw.

Tweet an interesting fact about one of your products.

Tweet a captionless photo you like but ask others to provide the caption…#CaptionNeeded

RT other people's content.

Short jokes… with hashtag ratings G, PG, R, X, etc.

Thank someone for following you on Twitter.

Join a Twitter chat. Check #ViralChat.

Tweet 'Fill-in-the-blank' questions. Make it a hard question and respond to the winner if you have time.

Want to attract followers in a particular subject market? Start a trivia tweet club in that market.

Tweet a review of a product you use.

Tweet an opinion about current events.

Tweet or RT about a fan you want to honor.

Tweet an amazing discovery you just make (be prepared for someone else to say, "I knew that!"

Tweet a song you can't get out of your head.

Tweet about this list 🙂

Take short headline from today's news, make it an anacronym, and ask who knows what it is.

P.S. Are you clear on the best-practices for when and what to capitalize (or not) regarding derivations of the Twitter brand name? I wasn't clear on it…but I found some guidelines here.

P.S.P.S. In the interest of full transparency, this list started out as a list of 42 Tweet ideas that I received from PostPlanner in my email. Thanks for the creative prodding, PostPlanner! The up-sizing and bolding of the first letter of each idea was my idea for making an otherwise somewhat bland topic slightly more enticing (sorta like adding Tabasco Sauce and pepper to Mac n' Tuna.

 

Art Williams
Case Study Writer and
Markethive Developer

 

 

 

 

 

 

 

 

Twitter Made Easy

Twitter Made Easy

Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.

Twitter Basics

Tools like twitter can effective create the attention that is necessary in getting the information about the business to the wider audience. This is done with virtually no cost involved.

The planned site must is attractive enough to be the cause of the twitter exercise thus ensuring the desired amount of traffic to the site. Providing material that is worth discussion or viewing with the intention of dispersing information is very important as this is what will cause the interest to stay.

As the twitter platform is comparatively personal. Ensuring the exchanges have some form of follow ups is beneficial to the host. If the users are made to feel special, then it is almost guaranteed that the host site will garner the desired traffic which will eventually be converted to revenue.

Spending some time to personally address issues or comments will encourage the user to stay loyal as they perceive their participation to be well received and valued.
Being consistent, as in a daily basis also is another element to consider at it allows feedback and comments to be shared from a more current standpoint.
Building a rapport with the users is always a good idea as both parties will eventually attest to benefit from the exchanges. Building the list of customers, prospects, potential buyers all depends on whether the material being discussed is of high interest value.
Having a great product or service is of no value if it is not made known to the masses.

 
 Know The Difference Between Posting And Spamming

Spamming is perhaps the most annoying application that most internet users are weary of. Basically the spam element involved the sending of material in a continuous and abundant manner causing the recipient to be overwhelmed with unwanted material.

This will basically cause a lot of problems when the inbox becomes jammed with all the unwanted solicitations.

Therefore one needs to be careful to ensure the material posted is designed and posted in a way to does not cause it to fall into the spam category.

Most spasms target individual users who use the direct email messaging platform regularly. These email listing are more often than not “stolen” from other more legitimate sources with the intention of using the said list to post the material categorized as spam.

The two main types of spam but both are an equally unwelcomed solicitation.

Postings however are very different in its original design and intention aspect. Though having the same desired reach of the target audience, the posting element is used to create visibility on the internet but with the distinct difference of wanting to create an interaction.

The message is replied to in the form of email, internet forums and use net. The benefits of posting may include being able to harness direct visitors to the site, branding position, promotion of the site and its material of services or products, creating external links and many more positive contributions.

Posting also provides maximum visibility online. The classified ad site can be used without being feared as being categorized as spam and with this comes the advantage of being marketed effectively.
The hopeful result here is that through the posting even the uninterested viewer may be convinced enough to make the transition into making a more positive commitment.

 Be Clear On What You Are Promoting

Getting noticed on the online business arena is only possible if viewers are clear on what they are viewing. Put up ambiguous posting will not help to ensure the target audience nor will it ensure a successful presence on the internet.

 Some Tips

Here are some points to consider in ensuring the posting is clear and understood:

• Deciding and designing the material to be posted must follow one theme. When the material posted does not correspond with promotional tone then it can be rather confusing. Therefore the theme should be decided even before the actual designing of the posting is started.

• Understanding what the desired end goal is, contributes to the actual tools and formats that will eventually be utilized. When the goal is clearly identified, then the best suited tools available for internet marketing can be identified for its corresponding contributions.

• Besides the posting content it is also important to provide information on the actual supporting freebies, promotional gimmicks, possible back links, and any other content that would function as an advantage to the viewer visiting the site.

• The posting should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to various clicks and long winded reading material.

Besides doing all the above using the right platform to get the posting to the target audience is also something that should be given serious consideration.

Newsletter promotion, blog digest, using the social media network, websites, and other forms of making things personal will all help to gain the attention of the target audience effectively.
The promotional plan and promotional strategies should comfortably merge into the same theme. This should in turn have the overall focus of the main achievement being sought.

Communicate With Others To Convey Professionalism

There are several different aspects that are usually addressed in the quest to stay professionally based with online dealings. The individual has the advantage if professionalism is extended and perceived to exist.

Perhaps the first area that professionalism should ideally cover is the area of etiquette. The universally accepted common elements would include having the semblance of being polite, being able to address each situation with a level of sincerity, working towards creating satisfies customers and many more.

Taking the time and effort to consider the subscriber list or group as a whole and addressing them as if each one was an individual concern and special would allow the positive basis of the relationship to be built.

Making a positive impact is also another way of portraying professionalism. When the other party is assured that the concerns will be addressed and then ensuring the follow up procedures are followed will create the level of professionalism that few can refute.  

Using email addresses that are appropriate and professional sounding is also necessary if one want to be taken seriously in the business arena. Simple but often overlooked is the need to ensure all content is accurately written and factual.

Using a suitable descriptive subject line is also a way to showing professionalism and avoids being identified or classified as spammers who also have casual addressing choices. Being specific, clear, reasonable and to the point is also showing professionalism as most people do not have the time or inclination to entertain unsolicited interruptions.

The items included in the signature should be of a professional design and content. Unnecessary information should not be included as it would not be deemed necessary.

Ensure all communications is done professionally and with only information sought exchanged. Keep all exchanges short, accurate and to the point.

 Learn How To Participate With The Community

Using twitter to enhance presence and positioning within the social platform is one of the reasons it was become a much sought after tool. This tool allows the desired traffic to be directed to the site through the twitter exchanges which act indirectly as a good advertising tool.

 Check In

The following are some of the recommendations that should be utilized in the quest to participate effectively:

• Making use of the hashtag symbol (#) followed be the name of abbreviation will allow for the sharing of posts between the viewers of a certain group and also follow the twitters connected to the same or similar hashtags. This particular norm has managed to successfully and effectively create the twitter chat that is both exciting and informative.

• For the more experienced twitter dabblers using the twitter chat tool while ensuring the twitter station is well tuned to filter out all unnecessary and annoying noises is important. As there is often a lot of static and other background noises the actual quality of the exchange is more often than not compromised thus the need to intentionally focus on this elimination.

• Upon identification of the hashtag for the desired community or group and the corresponding twitter char tool that is most workable, logging in should be the next step taken. Sometimes timing and dates do play a role, as the particular group chat may only be scheduled to fit a preordained pattern. Also remembering to include the hashtags in one’s own tweets is important so that the comments and question posted can be viewed by other too. In this medium it is also possible to include and also popular to see the expertise of a moderator helping to guide the elements of the discussion to ensure all stay focused on the subject at hand and also some sort of decorum is adhered to.

 Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

• Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

• Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

• Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

• Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

• The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.  

• Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

• Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page’s chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.
Be Cautious

Twitters have a “language” of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host’s perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets
In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:
Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one’s own endeavors and bring about more compatible percentages of increased success.  

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.
 
Wrapping Up

And finally…Keeping track of the hottest and most relevant topics being discussed or featured by twitter participants is important in the quest to stay informed of the market sentiments. This is most important when there are business projections and planning to be explored. Understanding the top trends or interest of the viewing participants will give the individual an idea of what will work and what wont for that particular period in time.

Richard Tipsword
MarketHive Developer

Simple, Easy, and Effective Twitter Tips

 

Simple, Easy, and Effective Twitter Tips
by Art Williams

 

Twitter is still here and in spite of the fact that there has been some talk of it having problems it still seems to be happy with itself and has recently come out with some new features. I think it's one saving grace has been that it is so easy to use. But still, there's a difference between 'using' it and 'using it wisely'. Here some tips, some of which you might have heard of before but others you might have not:

  1. Use pictures. They are effective in getting attention. 
     
  2. Don't try to tell everything in your tweet. Allude to it and create some curiosity.
     
  3. Normally it would probably not be appropriate to be repetitive with your content but with Twitter you've got to remember that tweets last about as long as Quarks in quantum physics, i.e. not very long. So, tweet multiple times to increase your chance of catching your prospective audience's attention.
     
  4. Hijack your bio, i.e. remember that people will naturally look at your bio first (especially if they don't yet know you). So, put a link to some of your best content there in addition to in your tweet body itself.
     
  5. Ask questions and/or actually use surveys to find out what your readers are interested in. Then, after you find out, share the results of your survey. Your readers will appreciate both your interest in knowing what they think and the fact that you shared valuable info with them.
     
  6. Don´t be paranoid of your competition. Tweet out other good content in your niche. There's plenty of room on twitter and the internet. Some of your competitors (in a loose sense of the word) are big precisely because they built positive relationships with their competitors.
     
  7. Use hashtags. It's not critical that you be an instant hashtag expert. Most tweeters don't use them at all. Your objective is to start using them and then get better using them as you go along.
     
  8. Being smart and professional is OK but first and foremost be human. It is 'social' media, right? It's OK to share some of your real personality.
     
  9. Just as curation is recently recognized as effective in blogging, it's also effective and OK to swipe other good content on Twitter. Just give credit where appropriate.
     
  10. Don't be afraid to buy some traffic if you can afford it and if you really have a purpose for it. But, don´t do it if you don´t really want the traffic or don´t have a purpose for it.

Extra Point: Have an idea of where Twitter fits into your overall objective for being on the internet. Your time is valuable. Invest it where it gives you the best ROI. Otherwise…Twitter is still a very effective tool if used wisely and consistently.

 

Art Williams
Case Study Writer and Markethive Developer