Digital Alchemy: The greatest opportunity is upon us.
I turned 39 when I entered the Internet with my Mosaic browser, Macintosh and experienced html 1.0 for the first time in 1992.
As it was with the Internet, (I was there at the birth) the pundits and critics claimed it was too complicated and would never succeed. It surged forward and changed the world, made many wealthy and laid the foundation for millions of new inventions. It certainly changed my life. I made a few million myself, but was quick to squander it in those early days.
It was at this frontier I built the first self-replicated website, the first online interactive application, the first self-replicating PDF and by 1996 had built the first automated marketing system, which had the first email auto responder, the first of what was called Traffic Portals and the first massive broadcaster (The Hammer) all of which was the foundation of what is known today as Inbound Marketing. I custom built (private labeled) these Automated Marketing “Social Networks” for over 70 MLM companies in the 90s.
Then came Google.
Like Search Engines and “nobody ever envisioned Google would crush Yahoo” and surge forward delivering more technologies and again changed the landscape of business.
I know I was there.
Next was the emerging Social Networks. Pundits claimed they would represent Web 2.0 and change the industry and become a trillion dollar industry and it did. First to claim notoriety was “MySpace” soon to be crushed by heavy weight Facebook. Imagine buying a piece of Facebook back then like Peter Theil did. He dropped $500k into FB and is now worth Billions. LinkedIn, Twitter, Pinterest, Instagram, Youtube all and mush more turned snot nosed visionaries into billionaires.
I know I was there.
My Bitcoin perspective goes way back to the beginning of the Internet. I remember folks saying the Internet was too complicated and would never really amount to anything. Perhaps many of you do as well.
Fast forward to 2009 and the birth of Bitcoin occurred. It had many ups and downs but it surge forward. If you or I had purchased $1000 worth of bitcoin in 2012 at.008 cents per coin, today that purchase would be worth $93 million today, cash, based on the USD.
It is now being projected Bitcoin will reach $1 million, PER COIN! Many experts agree: Raoul Pal (former GLG Global Macro Fund and Goldman Sachs funds manager) thinks Bitcoin could be worth $1,000,000 USD sooner than later.
The bitcoin future may be the greatest door to wealth ever.
Only education will direct us in the right direction.
So let us get educated!
Check the calendar for coming events.
Founder and CEO
Blockchain opens 10 millionth bitcoin wallet after Brexit and Trump boost
London-based bitcoin wallet provider Blockchain has opened its 10 millionth digital wallet.
It comes almost two weeks after the company's cofounder and CEO Peter Smith told Business Insider the company would "pretty easily" have its biggest ever month for activity in November, following a surge in use after Donald Trump's shock election victory in the US.
He told BI shortly after the election: "People are basically hedging against economic instability. It's a worrying time to be holding a lot of British pound or if you're America — people flee to safe haven assets. Bitcoin is one of those."
Smith says in an emailed statement on Wednesday: "Hitting this milestone at this particular moment isn’t a coincidence. In the wake of the Brexit vote, the US Presidential election and a weakening Yuan, we have seen unprecedented levels of activity and transaction on our platform, which further suggests that people are embracing the need for a more globally accessible currency system, and one that does not exclude over one-third of the world’s population.
"We are excited to play such an important role in powering the world’s shift to a more open, fair and accessible financial system."
Blockchain lets people download software onto their computer that lets them open a digital wallet to store cryptocurrency bitcoin. The wallet, which lets people store their own bitcoin rather than hold it with Blockchain, can also be used to pay for things using bitcoin.
Blockchain employs around 25 people in London but also has offices in Luxembourg and New York. The company is the world's biggest provider of digital wallets for bitcoin, with over 50% market share, and processes over 150,000 transactions a day on average. It has raised over $30 million (£23.9 million) to date.
Entrepreneurs are busy people. Many of us do realize the importance of business of writing and publishing an ebook, but we simply feel we don’t have the time to write a book, especially if you are already producing a lot of content with our blog(s).
I can think of many types of books you can write fast—especially by blogging them—and turn them into short ebooks. I am an active blogger as you probably know by the volume I produce in Markethive.
Case in point (and feel free to swipe them and make your own Ebook. An eBook on Inbound marketing.
The same can be done for email, social marketing, SEO, etc. utilizing my and others who allow swiping in Markethive. You see, you have no excuse.
Short ebooks can be anywhere from 15 to 100 manuscript pages in length. The completed book might be between 4,000-35,000 words long. This is, indeed a short book you write fast.
Create a content plan for you short ebook, and then don’t make more work for yourself than necessary. Keep your chapters short. Don’t write more than necessary. Blog your book, or write it as if you were blogging it; sit down each day and write 500 words. Then make each chapter 1,500-2,500 words long, for example. Each chapter will consist of 3-5 blog posts (each averaging 500 words). If you have 10 chapters, you’ll end up with a 15,000-25,000 word book.
By employing one of these seven short-book structures, you’ll write or blog your book fast. You’ll then be ready to get it edited, have a cover designed, and convert it into an ebook format. Before you know it, you’ll be using your short ebook (and maybe even a printed book, too) to promote yourself and your business.
How To Publish A Kindle eBook Today On Amazon
Fast and Easy eBook Template in Word
Create Stunning eBooks & Lead Magnets In 30 Seconds
Many ebook publishers (and this could easily be you) make $200 or more per day selling their story, their knowledge, etc. in a ebook format. Combined with the viral and marketing power of Markethive many of you will learn how to produce a yearly income in excess of $70,000 a year.
What would that mean for you? It would give you the needed revenue to build additional businesses, right? After all we are entrepreneurs!
I (we) are pursuing funding for Markethive. It is a long and winding road. In this quest, we have met very innovative amazing people. Case in point James Wilfong a partner owner of an upcoming crypto coin company called MyCryptoWorld has an amazing system that is to the Crypto Coin market as Markethive is to the Inbound Marketing world.
The friendships between MyCryptoWorld, Markethive and Greenfire is growing and is opening up some amazing possibilities. This is what we are talking about this Sunday.
Come join me as I run the workshop system that lifts you up into entrepreneurial exceptionalism!
Markethive is a Market Network. That means it is basically broken down into 3 facets all integrated.
A market platform for conducting business
A social network primarily for entrepreneurs
A SAAS (Software as a Service) Inbound Marketing platform
All systems (Facebook included) have a learning curve. Our focus, our goal, is to deliver to you a gentle intuitive fun and rewarding learning process. We are in the process of turning the entire process into an automated structure. Regardless, this learning structure is designed to build you into a powerful , wealthy, successful entrepreneur.
Are you an entrepreneur? Good question. Not necessarily easy to answer. So here are a few definitions:
The classic definition (I do not totally agree with)
noun: entrepreneur; plural noun: entrepreneurs
a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so
Most people would agree that an entrepreneur is a person who has started his or her own business. But that basic definition barely scratches the surface. It does little to capture the true essence of what it means to be a risk-taker, innovator and individual willing to carve his or her own path in a world that doesn't always take kindly to people who fail to follow the status quo.
Are you itching to venture out on your own, but you wonder if you have what it takes to choose the road less traveled? Check out what these company founders and business leaders think makes a truly successful entrepreneur.
However, before we venture further defining what exactly is an “entrepreneur” and other aspects breaking it down and related concerns like “venture capital” and the proverbial “entrepreneurial ecosystem, let me direct you along the paths of getting quickluy up to speed, as I believe that is exactly what you need. To succeed, attain structure, stability, vision and ultimately wealth.
Getting into our Workshops:
I made this simple little instructional video so you clearly see how easy it is to assimilate this ecocenter and huge powerful platform.
OK now about being an entrepreneur!
"Entrepreneurship is all about embracing challenges. When you're building something from the ground up, you need to get into the weeds and problem solve. All the weed whacking often allows you to better hone in on a better big-picture strategy — why did this happen? How do I solve it? How do smarter people than me solve it? With a young company, when you experience a new challenge, it's usually a growing pain. So while it can be difficult to get through, it's for the best possible reason — your company is getting bigger!" – Jennie Ripps, CEO of Owl's Brew
"To me, entrepreneurship means being able to take action and having the courage to commit and persevere through all of the challenges and failures. It is a struggle that an entrepreneur is willing to battle. It is using past experiences and intelligence to make smart decisions. Entrepreneurs are able to transform their vision into a business. I believe this process is at the core of any true entrepreneur." – MJ Pedone, founder and CEO of Indra Public Relations
"Being a successful entrepreneur requires a great deal of resourcefulness, because as an entrepreneur, you often run into dead ends throughout the course of your career. You need to be able to bounce back from losses if you want to be successful. Know that there will be much more disappointment than progress when you first start off, and you need to have a short memory in order to put the past behind you quickly. It's imperative to stay optimistic when bad things happen." – Vip Sandhir, founder and CEO of HighGround
"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities, and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." – Konrad Billetz, CEO of Frameri
"To me, entrepreneurship is completely dedicating yourself to creating something out of nothing. It's not simply taking a risk and hoping to realize big rewards. Creating something out of nothing also tends to present numerous challenges and roadblocks which seem insurmountable. I believe the great entrepreneurs, who I look up to, can help their team push through those roadblocks and find solutions." – David Greenberg, CEO of Updater
"Entrepreneurship is the mind-set that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people that can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." – Preeti Sriratana, co-founder and CEO of Sweeten
"It is not about making a quick buck or deal. Successful entrepreneurs look past that 'quick buck' and instead look at the bigger picture to ensure that each action made is going toward the overall goal of the business or concept, whether or not that means getting something in return at that moment." – Allen Dikker, CEO of Potatopia
"Entrepreneurship is a lifestyle, in that being an entrepreneur is ingrained in one's identity. [It] is the culmination of a certain set of characteristics: determination, creativity, the capacity to risk, leadership and enthusiasm. I don't think you can be an entrepreneur without these qualities, and for me, that idea was ingrained in me very early on. An entrepreneur is part of the foundation of who I am, and who I strive to be." – Eric Lupton, president of Life Saver Pool Fence Systems
"Entrepreneurship is an unavoidable life calling pursued by those who are fortunate enough to take chances [and are] optimistic enough to believe in themselves, aware enough to see problems around them, stubborn enough to keep going, and bold enough to act again and again. Entrepreneurship is not something you do because you have an idea. It's about having the creativity to question, the strength to believe and the courage to move." – Jordan Fliegel, founder of CoachUp
"The journey of entrepreneurship is a lifestyle for many of us; we are wired this way and have no choice. We are driven by an innate need to create, build and grow. In order to be a successful entrepreneur, you must have an underlying positivity that enables you to see beyond the day-to-day challenges and roadblocks, always moving forward. You must also be a master plate juggler, able to switch between thinking, genres and activities moment to moment. Most importantly, you must not be afraid to fail, and you must be comfortable living with risk and unknowns — a state of mind which is certainly not for everyone!” – Justine Smith, founder and CEO of Kids Go Co.
"Being an entrepreneur is about giving everything you have when the going gets tough and never giving up. If you truly love and believe in what you're doing, then you must hang in there. Entrepreneurship is not knowing everything about your business. You must humble yourself and not work from your ego. Always be willing to grow, change and learn." – Jennifer MacDonald and Hayley Carr, founders of Zipit Bedding
"Entrepreneurship is seeing an opportunity and gathering the resources to turn a possibility into a reality. It represents the freedom to envision something new and to make it happen. It includes risk, but it also includes the reward of creating a legacy. Anti-entrepreneurship is satisfaction with the status quo, layers of controls and rules that hamper forward movement, and fear of failure." – Maia Haag, co-founder and president of I See Me!
"When it comes to being a successful entrepreneur, I think one must possess grit. The stakes tend to be high, the bumps in the road frequent. Remaining focused, regardless of the obstacles, is paramount. That said, being an entrepreneur means being in full control of your destiny. If that's important to you, then all of the challenges associated with striking out on one's own are but a small price to pay.” – Mike Malone, founder of Livestock Framing
Reid Hoffman Tells Charlie Rose: "Every Individual Is Now An Entrepreneur."
We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.
This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.
Connections and Trust
Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.
Getting in on the Ground Floor
What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.
It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.
No Capital Outlay
Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.
The Youthful Perception
A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!
Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.
If you ever wondered what drives Markethive? This video explains it all. We did this for you. This is why it is basically free. This is why it was built, for all of the entrepreneurs who strugle and have a dream.
The Emerging Importance of Videos Within Marketing Campaigns
What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?
Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).
Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.
Mobile Phones and Their Relation to Videos
It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!
Getting on the Bandwagon
Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.
Better Viewer Recall
This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.
I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.
Markethive History of Email:
In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.
But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.
While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.
With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.
The Path to the Inbox:
Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.
Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.
Measuring Inbox Placement:
There are many different ways to measure deliverability. In this report, we will focus on one important source:
Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).
How others measure utilizing spying techniques
Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.
This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!
We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.
Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.
We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.
Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).
In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.
The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.
I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.
Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.
Deliverability (IronPort) (Amazon Cloud)
Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.
First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.
This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.
This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.
Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.
Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for superior solution.
We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.
We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.
The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.
Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.
When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)
With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.
Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.
Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.
We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.
Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.
Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.
Recorded Workshop setting up a simple Autoresponder set:
Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages
For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.
The Trend Only Grows…
Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.
The Younger Generation
Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.
The Demise of the Personal Computer?
So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.
No Longer User Preferences Alone
Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.
To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.