Sponsored Content vs. Native Advertising
Art says – I always get curious when I see apparently reputable companies using terms that I'm not familiar with. The terms all related to writing(i.e. content creation), advertising, and business building. In digging into the subject (via the links within the article), I found the following article which I thought might be of interest to the members of the Markethive community that I'm a member of.
Markethive, by virtue of its unique blogging platform, community, and membership demographic, has the potential be be a 'player' in the activities associated with these terms. For the average business person however, I don't think they need to worry about the finer distinctions between these terms… until their business reaches a certain where their advertising function becomes more critical and well-funded.
Sponsored Content vs. Native Content
As Contently's editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It'd be a waste for other people in the company to spend all day…